Amagi, a provider of an agentic industry cloud platform for unified broadcast, streaming, and monetisation, has announced the June 2026 edition of its Airtime Report, the company’s quarterly analysis of global FAST trends.
The report draws on data from approximately 6,500 FAST channel deliveries distributedSSAI) platform, covering the period 1 April 2026 to 15 June 2026, compared to the same period in 2025
Across the channels tracked in this edition, global hours of viewing (HOV) reportedly grew 55% year-over-year, while ad impressions increased by 53%. The US and Canada remained the largest monetisation market, accounting for 54% of global HOV and 74% of global ad impressions. According to the report, Latin America (LATAM) recorded the strongest regional growth, with HOV up 190% and ad impressions up 124%.
Entertainment remained the leading global genre, contributing 41% of classified HOV and 40% of ad impressions. News accounted for 27% of HOV but delivered 33% of ad impressions, making it one of the strongest monetising genres. Kids emerged as the highest-growth genre globally, with HOV up 191% and ad impressions up 118% year-over-year.
Commenting on the report findings, Srinivasan KA, Co-Founder and President of Global Business at Amagi, said: “FAST has earned its place at the centre of the modern media stack. What this report makes clear is that the next competitive edge isn’t reach; it’s operational precision. Metadata is where discovery, ad revenue, and audience intelligence converge, and the industry is only beginning to close the gap between what it knows and what it acts on.”
The Amagi Airtime Report is a quarterly publication covering FAST channel trends, ad market insights, and media operations analysis.
The full report is available here.
Big Blue Marble to run PoC for MoQ
Austrian media technology company Big Blue Marble has announced a multi-month proof of concept (PoC) for media over QUIC (MoQ) during a major international football championship.
M2M Media joins SRT Alliance
M2A Media, a cloud-native live video distribution platform, has joined the SRT Alliance.
Synamedia appoints new CEO
Synamedia has appointed Tzvi Gerstl as its CEO. Gerstl will replace Paul Segre, who is moving to the role of Executive Chairman.
Bitcentral splits in two
Bitcentral has created two separate media technology companies: Bitcentral and ViewNexa. Both companies are now operating independently under their new structures.
UK TV industry advocates out-of-hours guidelines
The UK television industry has backed new guidelines to minimise out-of-hours contact to help improve work-life balance in the sector.
