Mediareach OMD, the OMD hub for Western and Central Africa, held a strategic partners’ workshop in Cotonou to strengthen collaboration and operational consistency across French-speaking West Africa.
Partners from the region gathered to align structures, exchange market insights, and coordinate delivery of client solutions. Discussions focused on building a unified operating structure, improving coordination between markets, and applying OMD’s global tools and capabilities to support brands in the region’s economies.
Stephen Onaivi, Managing Director of mediareach OMD, said the partnership with Orchestra and Harmonies OMD has developed over the past decade.
“The objective of this workshop is to strengthen and enhance that partnership so we can consistently meet client needs. By leveraging OMD’s global tools with the same quality of service delivery and output, we are ensuring brands receive world-class media solutions across French-speaking West Africa.”
Sidikou Karimou, Chairman of Orchestra (the holding company for Harmonies OMD), added: “For over a decade, this collaboration has delivered value to clients. With this workshop, we are recommitting to a unified approach that combines global scale with deep local understanding to maintain the highest standards across all our markets.”
The event marks a formal step to reinforce coordination among the partners after more than ten years of working together.
